Chelsea Football Club has officially announced a new shirt sponsorship deal for the 2025/26 campaign, though it does not solve their most prominent commercial issue.
Chelsea Secures New Sleeve Sponsor for 2025/26 Season
The club has expanded its partnership with FPT, a leading technology solutions provider in the Asia-Pacific region, naming them a Principal Partner.
Breaking: #Chelsea have agreed a new sponsorship deal with crypto company BingX. BingX will become the shirt sleeve sponsors for the rest of this season and training kit sponsors after that.
[via @Matt_Law_DT]
— Absolute Chelsea (@AbsoluteChelsea) January 3, 2024
This new agreement means FPT’s logo will feature on the sleeves of all Chelsea kits next season, including those for the Men’s, Women’s, and Academy teams.
The deal represents a positive step in the club’s commercial strategy, securing a significant partnership for the coming years.
However, this announcement leaves a major question unanswered. For a third consecutive season, Chelsea will continue to play without a main front-of-shirt sponsor.
The club has struggled to secure a permanent brand for the coveted chest position on their jerseys, an unusual situation for a top-tier football club that has concerned many supporters.
Despite this ongoing gap, a report from The Athletic offers a promising update.
The publication suggests that an announcement for a front-of-shirt sponsor is imminent and will bring positive news, potentially ending the long wait for the fans soon.
While the search for a chest sponsor continues, the confirmation of FPT as a sleeve partner at least marks a return of some commercial branding to Chelsea’s iconic blue shirts.
The club will hope this is the first of two sponsorship revelations, with the more significant front-of-shirt deal expected to follow in the near future.
