According to football.london, Chelsea is in negotiations for a front-of-shirt branding agreement with Qatar Airways and two other significant airlines. The Blues, like they did prior to Infinite Athlete agreeing to a one-year deal, began the 2024–25 season without a sponsor on their shirts. Before the sponsor’s name was put on the shirts, eight games were played without one.
The front of the shirt sponsor is still up for grabs because Infinite Athlete is now sponsoring the team’s training top sleeve. The team is reportedly in talks with Qatar Airways, who have previously sponsored Barcelona and Paris Saint-Germain, according to football.london. A new sponsor’s hold-up has been partially attributed, according to Sky Sports, to the absence of Champions League games. The club administration has been concentrating on a short-term agreement, and now there has been advancement.
Chelsea set to secure shirt sponsor as talks with massive brand confirmed
The men’s team, as reported by The Athletic, has only had short-term sponsorship deals because of concern that, should they win the prestigious Champions League within that time, they won’t be able to secure a long-term deal. But since then, things have shifted, and the Blues are currently nearing a new contract.
The Blues are in negotiations with numerous big businesses, according to well-known Sky Sports reporter Kaveh Solhekol. Solhekol divulges that one of the prominent brands is, in fact, Qatar Airways: “Chelsea are in talks with Qatar Airways about a front-of-shirt sponsorship deal.” They are also negotiating with two other carriers. However, a contract with Qatar Airways would be big if they made one.
